Create Passionate Customers For Your Products and Services
Your Runway Isn’t Long Enough For Bad Marketing
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The Secret to Success: Know Your Customers’ Language
The best marketing is a journey where your ideal customers come to understand your products and services, realize that your offer has incredible value, and make a decision to buy from you. Your funding runway isn’t long enough for bad marketing. Let’s get it right from the start.
Remove jargon
Unfortunately, most startups aren’t taking customers on that journey. Instead, they confuse their audience with jargon, company-focused messaging, and other content that drives customers away instead of drawing them in.
Match messaging
You can outpace your competitors simply by matching your message to your market — using your customers' language to describe the value of your offer and the benefits you provide.
Communicate value
Don’t be like the 56% of startups that fail due to poor marketing and product-market fit. Communicate your value clearly to your audience with the help of Rainbow’s Edge.
Grab Customer Attention
If you’re looking for better growth and a quicker path to profitability, you need to answer one question: Do your customers care about your content?
You don’t have to look very far to find a company website that’s company-focused. Most businesses waste time and money on messages about how “we are the best,” and “we have the newest technology,” and “we are qualified experts.”
Your customers don’t care. They want to know what’s in it for them — immediately. When you work with Rainbow’s Edge, you’ll get customer-focused content that compels action so you can grow, scale, and reach profitability much more quickly.
Grow, Scale, and Profit
For a startup, the dream is to be able to grow, scale, and become profitable — as quickly as possible.
Investors and VCs look for companies that have the best long-term potential. Founders want success in return for their efforts. But how do you get there? How do you get out in the marketplace and create raving fans?
When you work with Rainbow’s Edge, your content will showcase your value based on your ideal customers’ real needs, using the same words they use to describe their challenges. The connection will be immediate and magnetic. Your ideal customers won’t be able to resist you.
If you’re ready to grow, scale, and profit, it’s time to share your value with clear messaging created by Rainbow’s Edge.
“Rainbow’s Edge has served me and the Iowa EdTech Collaborative as a social media coach and guide, a project manager, and a word whisperer-transforming my sometimes confused idea into clear, concise pieces of art. I recommend her to you.”
Mark Butland
Iowa EdTech Collaborative
“Rainbow’s Edge has been our "go-to" freelancer team to help us communicate complex financial issues in an easy-to-understand way that is very reader-friendly and engaging. In addition to writing skills, the Rainbow’s Edge team is extremely reliable, turns assignments around quickly, offers feedback on ways to improve the assignment, and keeps me updated on their progress. I feel lucky to have found them for our writing needs, and I'm sure you will feel the same way too.”
Debbie Schwartz
Road2College
“Rainbow’s Edge is an absolute pleasure to work with. Not only is the work pitch-perfect, as is the ability to tailor the writing voice to suit any industry or style of copy, but the team is also punctual, personal, and very thorough in their work. A pleasant, upbeat attitude in tackling assignments really comes through in everything that is done. I highly recommend Rainbow’s Edge for any project you may have that requires a responsive, detail-oriented writer.”
Lana Cooper
SEER Interactive
