Our Work: Content With Impact
Over a decade of experience creating content that solves problems and drives action.
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Case Studies
All content should have a job, and that means your content marketing should create results. Take a look at the results Anna and the team have been able to achieve for our clients!
Client: Rehabs.com
These articles describe, in plain language, how to use health insurance to access addiction care.
PROBLEM
People need treatment for substance use but don’t know how to afford it, or that their health insurance can pay some or all of the cost.
SOLUTION
In-depth, well-documented posts describing how to use various insurance plans to access the treatment they need, using specific keywords focused on the state and insurance plan.
RESULT
Rehabs.com ranks consistently on the first page and is a highly authoritative resource for those seeking substance use treatment.
Client: WorkRamp
WorkRamp is a funded startup looking to stand out in the B2B LMS space. With proper branding and focused content, they are doing just that.
PROBLEM
B2B companies understand they need sales enablement to increase quota attainment, win rates, and customer retention. However, they aren’t sure how to implement it.
SOLUTION
In-depth, well-researched blog posts highlighting the importance of sales enablement and how WorkRamp provides a unique all-in-one learning solution that B2B businesses should consider.
RESULT
WorkRamp continues to grow and give its customers a great experience with an all-in-one learning platform that can help with everything from sales enablement to customer certification.
Client: LovetoKnow
This site provides comprehensive, in-depth information about a wide range of topics using writers who are experts in their niche.
PROBLEM
To become a high-authority website that consumers can rely on, LovetoKnow needed in-depth, expert information on a wide range of topics.
SOLUTION
Providing in-depth, well-researched blog posts on areas such as finance, marketing, insurance, real estate, and home-based topics. These blogs allowed LovetoKnow readers to understand these topics in a new way and get high-quality advice.
RESULT
LovetoKnow now has over 10 million monthly visitors to over 41,000 quality articles. People spend 5 times longer on LovetoKnow than other similar sites.
“Rainbow’s Edge has served me and the Iowa EdTech Collaborative as a social media coach and guide, a project manager, and a word whisperer-transforming my sometimes confused idea into clear, concise pieces of art. I recommend her to you.”
Mark Butland
Iowa EdTech Collaborative
“Rainbow’s Edge has been our "go-to" freelancer team to help us communicate complex financial issues in an easy-to-understand way that is very reader-friendly and engaging. In addition to writing skills, the Rainbow’s Edge team is extremely reliable, turns assignments around quickly, offers feedback on ways to improve the assignment, and keeps me updated on their progress. I feel lucky to have found them for our writing needs, and I'm sure you will feel the same way too.”
Debbie Schwartz
Road2College
“Rainbow’s Edge is an absolute pleasure to work with. Not only is the work pitch-perfect, as is the ability to tailor the writing voice to suit any industry or style of copy, but the team is also punctual, personal, and very thorough in their work. A pleasant, upbeat attitude in tackling assignments really comes through in everything that is done. I highly recommend Rainbow’s Edge for any project you may have that requires a responsive, detail-oriented writer.”
Lana Cooper
SEER Interactive
